[新聞] JAL與AA擴大合作項目
Ref. http://goo.gl/CRUQN
Published: 21/01/2011
Japan Airlines (JAL) and American Airlines (AA) will enter a revenue sharing
scheme on transpacific flights from April 1, 2011, intended to bring enormous
benefits to both the carriers and their customers. The agreement was reached
after nearly a year of negotiations.
Facilitating the development was the US-Japan Open Skies Agreement, signed on
October 25 2010, and the anti-trust immunity granted to the carriers on
November 11, 2010.
Revenues will be split between the JAL and AA, regardless of which airline
passengers choose to use on transpacific routes. Sze Hunn Yap, JAL
spokesperson, said: “Because both airlines will share revenue earned on
these applicable flights regardless of which airline operates it, the two
airlines have incentives to sell seats on each others’ flights. It will be a
move from being competitors on the route to being collaborators.”
Initially, the move applies to 10 transpacific routes between Japan and North
America, but with plans to expand services across more routes. The current
destinations are key gateway cities, enabling passengers access to connecting
flights for other cities in Japan or the US.
The first JAL routes to begin services under this business model depart from
Narita to New York, Chicago, Los Angeles and Vancouver and from Haneda to San
Francisco, while AA will begin services between Narita and Dallas, New York,
Chicago and Los Angeles and Haneda to New York. Eventually, upon approval
from Chinese authorities, the two carriers will also include Beijing-Chicago,
Shanghai-Chicago and Shanghai-Los Angeles routes under the same stipulations.
In total, they plan to operate 123 codeshare routes with scope for further
expansion.
Yap said: “The two companies bring together their unique and complementing
strengths, which makes this a synergetic partnership that will benefit the
customers.” For its part, JAL offers the premium economy product that AA
does not have, while AA will contribute a large fleet of 900 aircraft. Both
also provide each other with extensive domestic networks.
Other than a larger network of destinations to choose from, the joint venture
provides travellers several other advantages, from easier booking facilities
and shared benefits for both loyalty programmes to more synchronised
schedules. Both carriers’ websites will share content, enable online booking
and check-in facilities for either of the carriers. Members of AAdvantage and
JAL Mileage Bank will also be able to partake in each other’s promotional
mileage schemes and earn or redeem miles on each others’ flights.
Yap stressed: “Both programmes will retain their individual loyalty
programs. American and JAL will remain as separate, individual brands so
American will maintain their AAdvantage program just as JAL will maintain its
own JAL Mileage Bank program.”
JAL and AA will synchronise their schedules to reduce connection time and
increase transit options to cities beyond the airport hubs. From March 27,
JAL will realign flight timings to increase convenience for onward connecting
flights, while AA will do the same for routes in the reverse direction from
April 5 onwards. For instance, the Narita-Chicago route will depart at 1100
instead of 1140, therefore arriving in Chicago at 0840, allowing passengers
to choose from 45 connecting flights within three hours of arrival as opposed
to the 43 that were available with the previous schedule.
Some changes at the airport will take place such as JAL and AA passengers
enjoying reciprocal lounge access and JAL relocating from Terminal 3 of
O'Hare International Airport to Terminal 5 to ensure seamless connections in
Chicago. The transfer is scheduled on March 27.
The joint venture is expected to enhance profitability for both carriers and
boost JAL’s corporate restructuring after it filed for bankruptcy last year.
According to JAL president, Masaru Onishi, the partnership is expected to
yield US$156 million in combined annual incremental benefits. JAL, in a bid
to make a comeback, also unveiled an updated version of its red-crown crane
logo as part of its restructuring project (see story here), which involved
cutting off several routes over the last year (see story here).
For more information, visit http://www.aa.com/moreasia
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